Research and Markets, the world’s largest market research store has recently announced the addition of the “Global Rice Bran Oil Market 2017-2021” report to their offering. We found this report to be deeply insightful & informative.
According to this report, the global rice bran oil market is set to grow at a CAGR of 5.14% during the time period of 2017-2021.
The report provides insights into the present scenario, as well as, the growth prospects of the global rice bran oil market for period of 2017-2021. In order to calculate the market size, the report considers the revenue generated from the rice bran oil sale. The report also includes a discussion that took place among the key vendors, who are currently operating in the market.
According to this research, the latest trend gaining momentum in the market is due to the new players, who are entering rice bran oil category due to its profitability. There is an overall health benefits of rice bran oil, which is leading to the growing demand for healthy oils among consumers. Hence more & more players are entering this category.
According to the report, the biggest driver for this market is the numerous health benefits of rice bran oil. Rice bran oil has many health benefits, the foremost one is that it lowers cholesterol. Others include boosting the immune system, preventing cancer, helping weight loss, relieving menopausal symptoms, protecting the heart, increasing cognitive strength, stops premature aging, as well as, lowering allergic reactions.
Last but not the least the report states that one of the major factors blocking the growth of this market is the unestablished category. The rice bran oil market is at a nascent stage right now in comparison to other healthy oils, which are mostly an established category owing to the awareness level among consumers. The later entry of rice bran oil is actually turning out to be a challenge in the market.